Why Seravita

SeraVita's Mission

At SeraVita, we approach health from a holistic perspective looking to support entire body and mind wellness while optimizing healing through naturally formulated research-based supplements. SeraVita a lifestyle brand that encourages preventative health through supplementation to give your body and mind the best chance to find and maintain optimal health.

The Beginning

The story of SeraVita began with this man – Dr. Hugh Smith. After his wife suffered a health crisis with little help available to them, he started to research how natural products and nutrition could help people with their ailments. From that research grew a thriving practice in Natural Health. While in practice, he identified gaps in the dietary supplement market, and he began developing his own formulations to fill these gaps.

This is how SeraVita was born.

The Present & the Future

Justice and Brian Naccarato took over the SeraVita business from Dr. Smith (Justice’s father) in 2018. With passion and dedication, they began a process of rebranding & transitioning from a supplement business into a lifestyle brand.

Devon Olner joined SeraVita in 2020 and knows with the right audience, content & reach, anything is possible within the Supplement World.

Justice Naccarato holds degrees in Human Development from the Penn State University and Public Health Education from the University of North Carolina Greensboro, as well as certifications in Complementary Alternative Medicine, Traditional Naturopathy, and Thermography. She is also currently pursuing a clinical doctorate in Acupuncture and Traditional Chinese Medicine at Pacific College of Health and Science San Diego.

Brian Naccarato is a Veteran of the US Air Force and a former reservist Police Officer in Spokane, WA. Along with these leadership roles, Brian has over 20 years of professional experience in sales where he successfully held roles in finance, management & marketing.

Justice and Brian Naccarato owners of SeraVita